In search engine optimization, everything comes down to content. Web content creation industry has been around for a while now and it has established itself different from other types of content creation. This means that web content creation has its own sets of ethics, techniques and demands. People who are searching on the web, depending on the niche, are not always looking forward to read all of the content. This is why we have search engine rankings.
Websites that are ranked higher up get more visitors and they stay there for more than a website that ranks on 25th page of SERPs. It is important to create content according to the industry standards. Because everything that links to SEO also links to the quality of content you publish on your blogs. Even if you discuss the addition of a creative Meta description for your blog, if the content that is on the web page does not deliver what your Meta description promises, it will lead to low recommendation rate for your web pages. This means lower rankings.
What is Quality Image Content?
Performing an enhanced Image search for your blog posting activity is mandatory to achieve required expected results. If we were to describe that what qualities in a blog post should include in order to rank better on search engines, there are few basic rules to consider. The content that you are sharing should always deliver value. Of course, someone who wants to create about an infant’s sleeping cycle does not find value on a website that shares information about celebrities. In order to overcome this situation, you should keep your target audience in mind. What you need to do is to write content that is well- researched. The more sources you add in your blog posts, the more it promises quality content. Then work in the overall structure of your blogs. This means that you need to add subheadings.
Subheadings play a major role in making sure that the content you are sharing has a division and hierarchy. Make sure to also work on the keyword density of your blogs. Without an optimum keyword density of 2- 3%, the blogs will not be ranked for the relevant audience. And you know that without the right audience, it all goes in vain. Grammar is an important quality element. Like great ideas, flawless grammar adds to the credibility of the website’s content creator(s). It shows how you have perfected the art that you are working in.
How to Improve Content’s Quality by Adding Images?
In today’s fast paced era of technology, people prefer precision and quality over anything else. According to one source, a typical user only reads 25% of the content on a web page. That is very low. It is because they don’t want to spend time reading tons of information that is not valuable to them. With the increasing trend of web content, there is fast multiplication of content. What content creators are actually looking for is the ability to deliver quality in the least possible words. This does not mean that people don’t reader for leisure anymore, which is not completely incorrect though. In the era of Twitter and Facebook, it takes seconds for news to get viral. The shorter the content, the more it spreads. So precision is one of the most important factors in SEO today. This does not mean that you should not have any content that exceeds 500 words but that if you are using some words, make sure they add value to the content.
Likewise, text content can get a bit boring if read for long. And not just that, web content creation is not just limited to text content. When you make a Google search, there are tons of images as well. In fact, there are a lot of online businesses that solely operate on sharing images. You can improve the quality of your blog or just improve the overall user experience by adding images to your blog. Images help us in a number of ways. If one image is added after each paragraph, visual aid helps the reader understand the content. It also gives a sense of accomplishment as a reader reads through the content. Images that are colorful overall improve the visuals of the web page. This can help your SEO in many ways. If the content turns out to be better, more people are recommended to visit your web page. This means a higher search engine ranking.
What Are Some of the Tips To Consider When Adding Images On The Blogs?
Plagiarism is one of those things on SEO that you should avoid. However, it is more common in text content than image content. So it depends on where you get the images for your blogs. If you use sources that don’t create copyrights issue, you can go ahead and use them. Other sources that strictly forbid to use their images should be stayed away from. Other than that, most of the images that you will be using will be from Google. In order to avoid any plagiarism, make sure to add proper credits in the description of each image. Use terms like source or image and then follow with the name of the website or the link to that website. This way you are at least informing the website owner that you have used the image and in case that you are contacted to bring the image down, go ahead and do that as well.
The images that you are using on your blogs should be used in a limit. As a rule of thumb, you can use one image after every paragraph. Relevancy is very important as well. For every image that you use, you have to make sure that it fits the overall content of your blog. In order to find the right images for your blog, you should change how you make Google searches for it. This means that if you are looking for a certain emotion in cats for example, don’t just make a Google search saying cats. Use phrases like funny cat, grumpy cat and more. The more you specify to Google on the kind of image you are looking for, the better images you will be able to find in terms of content.