Ranking your website locally, quality and quantity of citations affect majorly and NAP across your citations.
What is NAP?
NAP stands for Name, Address, and Phone Number. It’s a major factor in SEO were search engine always look for local intent searches.
Citations are a key ranking factor in SEO. People often look at NAP data around the web known as the citation. Citation data come up when people search for and shows around at local directory sites.
Top ranking factors are related to citations quality, quantity, and consistency.
Why Citations Are a Major Ranking Factor in SEO?
To get locally ranked or show up your business data when people search for, Google uses some ranking factors to determine your ranking at local search.
You must be thinking how you can rank in local search results, a search engine bot scans the web for local citation NAP data like business name, address, phone number, regardless of whether you have a website or not.
In addition to that, citations give search engine an accurate data about your business with a contact information. Citations give your business a real identity, which will improve your rankings on search engine results pages (SERPs).
There are two types of citation
1. Structured Citations
2. Unstructured Citations
If these above things are inconsistent they can become a negative ranking factor so start working on for consistent citation building to rank locally.