Tag: Online Business

Tag: Online Business

The 2 Step Funnel For Building Your Online Business

There’s never been a better time than now to start building your online business.

Just think about it for a second:

  • You’ve got the world at your fingertips (in terms of information).
  • There’s plenty of gurus, experts, mentors, and coaches to help you out.
  • And software has allowed you to get up and running almost quicker than ever.

So if you’re looking to build your online business without wasting a ton of time then be sure to keep reading on.

2 Step Sales Funnels

First and foremost, a sales funnel is simply a process that someone takes in order to generate a:

  • Lead…
  • Or sale when it comes to a product, offer, or service.

Forbes Explains What A Sales Funnel Is Here.

Think of it as one of the best ways to get your targeted audience from point A to B.

In this post, I’m going to be showing you how to exclusively focus on creating the a simple 2 step funnel which includes the lead capture page and then the thank you page.

After that, you would then need to direct your attention to other important aspects such as:

  • Getting traffic…
  • And following up through email autoresponders

I’ll save those for another post though 🙂
Let’s jump right on into the first step.

Lead Capture Page

A lead capture page has one goal:

  • Generate leads (by capturing your traffic’s email).

Not only is the goal simple, but what you say on your lead capture page is pretty simple too.

Here are a few key elements when it comes to creating a higher converting landing page.

Simplicity

From all of the testing I’ve done in the years, simple has always seemed to work the best.

Here’s what I mean by simple.

  • Everything centered, easy to read, and above the fold.
  • Clean white background (no pictures or videos in the background).

What I mean by above the fold is that the person shouldn’t have to scroll down in order to enter their email or read what’s on the page.

Aside from simplicity?

Here is one of the most powerful aspects of your lead capture page.

Benefit Inducing Headline

This is going to speak directly to your targeted audience.

Keep in mind that the benefit is going to be some type of lead magnet that your traffic gets in order for giving you their email.

Examples of lead magnets include:

  • Case study.
  • PDF cheat sheet.
  • Simple YouTube video.
  • Done for your templates.
  • A full video training course.

And anything else that you can think of.

Just make sure that whatever it is that you have that your audience would body check their grandma in order to get their hands on it 😛

So after your visitors enter their email address?

They immediately get sent an email followup and then get taken to the next page.

The Profit Maximizer

This is also commonly known as the thank you page, but serves many helpful purposes:

  • Congratulate them for opting in.
  • Let them know their free offer was sent to their email.
  • Quickly explain who you are and what to expect from you.
  • Talk a little about a recommended offer, training, or software that they should check out.

The cool thing about what I just mentioned above is that you can explain all of those things in a quick 1-2 minute video.

But not only that, being on video allows you to instantly build more trust since they realize you are a real person.

Here is the order of operations when it comes to your thank you page:

  • Congratulations on top (so they know they made a great decision).
  • Your video underneath which explains everything in the bullet points above.
  • Last but not least would be a button that they click on for a recommended offer.

The last part is how you can start making some money (or earning commissions if you’re an affiliate marketing).

Just make sure that whatever you offer is closely related to what they opted in for.

  • So if they wanted SEO training? Recommend an SEO tool.
  • If they opted in for an affiliate marketing cheat sheet? Recommend a super affiliate training.

You get the idea, right?
So let’s wrap up this post now.

Conclusion

These are really the only 2 steps you need when it comes to the sales funnel aspect itself (in the beginning).

  • Lead capture page
  • Thank you page

It doesn’t matter how you create them, whether it be through WordPress or any of the top sales funnel creators.

You can always add on more as you go.

But I hope I helped you out when it comes to getting up and running as quickly as possible.

I always recommend getting something going sooner rather than later because you can always make changes as you go.

Plus money is attracted to speed, and who doesn’t want more of that for their online business?

Tips On Selecting The Best E-commerce Solution For Your Business

As an eCommerce store owner, you might already know that 89% of businesses are expecting to compete mainly on customer experience. Having a simple website is no longer enough to provide an excellent user experience. You need a platform that will attract and retain customers. Thus you need an e-commerce solution as this is the best way to create a hassle-free online shopping experience for your consumers.

With a myriad of eCommerce platforms to choose from, it is easy to get confused and frustrated by the long list of features and functionalities these platforms provide. But failure to choose the right eCommerce platform can lead to potential loss of customers.

To lead you on the right path, we’ve put together a guide on how to select the best e-commerce platform to streamline your business on a global scale.

So let’s dive in:

8 Tips On Selecting The Best Ecommerce Solution For Your Business

1. Payment Options

The methods you’ll use to accept payments is a critical consideration when constructing your eCommerce website.

Granted your eCommerce business is worldwide and your clients are in different parts of the globe, you’ll have to provide users with multiple payment options so that people from different countries can make a transaction in their respective currencies without any hassle.

You can accomplish this by having multiple payment gateway options such as PayPal Stripe, 2CheckOut, Amazon Payment, etc.

2. Maximum Security

Cybercrime is soaring at an alarming rate and online companies tend to be more vulnerable to these attacks. Your website will constantly request and store private data of your consumers such as an address, phone number, debit/credit card details, etc.

The burden to safeguard the privacy of your users befalls you. Therefore, it is crucial you select an e-commerce platform that provides maximum security by connecting you to an SSL certified vendor or by providing you with an HTTPS site.

3. Cloud-Based

A cloud-based platform takes out all the hassle of hosting and data infrastructure of the site. The beauty of it all is that you don’t have to invest an arm and a leg to purchase hardware, nor do you have to worry about the on-going expense of maintaining your own server.

With a cloud-based platform, you’ll automatically receive top-notch cybersecurity, so you don’t have to worry about the safety of your customers’ sensitive data

4. Mobile Optimization

In 2019, mobile responsiveness is a must to create an outstanding user experience. 42% of researchers use a mobile device during the purchasing process, and this percentage is only going to grow.

You can optimize your eCommerce platform for mobile user experience by including features such as click-to-call, autofill using location service, and a mobile-optimized layout.

5. Scalability

Sluggish load times, frozen pages and error messages …. All these can frustrate your customers. Being able to handle massive traffic is a critical factor of a good eCommerce and it’s, therefore, crucial to select a platform that supports vertical and horizontal scaling.

Your online store needs to deliver a consistent experience, whether it’s serving five concurrent users or 50,000 concurrent users. So select a platform that offers scalability to prevent any inconveniences for your customers.

6. Integration

Another important factor is integration. When you are selecting an eCommerce platform, you need to consider how it will manage and support other systems (web content management, payments, invoicing and reporting, etc) already in place on your platform.

As more customers are expecting omnichannel customer service, your eCommerce platform needs to be able to integrate with all your existing applications to ensure operational efficiency but and seamless customer experience both online and offline.

7. Budget

When it comes to a great eCommerce solution, budget dictates everything. Just like everything else, the best eCommerce solution with the greatest capabilities usually has a higher price tag.

Having a budget is imperative as you’ll also need to take payment fees for your service providers, internal and external developers and marketing costs into account.

If you’re on a tight budget, consider selling your products on online market places like Amazon, Etsy or eBay as a start and later transition to an actual eCommerce platform.

8. Personalization

Don’t you feel special when you get addressed by your name? Well, the good thing is that you can actually do the same on your eCommerce platform.

Your eCommerce platform should be able to offer personalized user experience and display account- and user-specific information. Account history, the ability to re-order from past purchases, and permission to order based on a pre-approved budget are all must-have features of your eCommerce store.

Final Thoughts

Choosing the right eCommerce platform for your business is not an easy task. However, now that you know what features to look for, the next step is to find the eCommerce solution that meets your requirements. Remember your chosen eCommerce platform should support your customers through every stage of their purchasing journey.

Emily Burnett
Emily is the Content Marketing Specialist of PinnacleCart. Outside of catching up on the latest business trends, Emily enjoys spending her time going to the beach and hanging out with friends.