Real Estate Email Newsletters

Tips of Top 5 Real Estate Email Newsletters Ideas to Enhance The Open Rates

When it is all about email marketing and boosting open rates in the same, you need to know every single trick. Email marketing is something that needs the most creative ideas. But, when you sit and think about sending Newsletters for real estate, you may not be able to form a complete email. That is why here are some of the best ideas that you can implement. To boost the open rates, these ideas are indeed helpful.

1) Organizing the content:-

As an email marketer, the first thing that you should keep in mind is that not every single email that you send to your customers is directly linked to the sale. Even if your intention is to boost the sale, the content should not have seemed so. If a customer realizes that every single newsletter or email that you send is all about selling the product, they may lose interest after a certain point in time. Therefore, organizing the content is very important.

For example, you can write top cleaning ideas for your garage. You can put some one-liners and attractive images and your content will be ready. Jack Benson from MyAssignmenthelp.com who is a marketing assignment help provider stated that ‘these types of contents are known as industry adjacent content’. It is not directly for sale, but some way or the other it is connected!

2) Email Staging:-

Staging means keeping in touch with your old clients. It is very much important to keep them on top and make them a priority. Therefore, a constant email staging is needed where information and other initiatives should be informed to the customers who are old. In staging newsletters, you can directly go for sale and make the newsletters more interesting. Direct emails can be sent to draw the attention.

For example:- ‘grab the opportunity for buying your home with 50% discount on down payment’. This can easily attract your customers.

3) Sending Blog Contents:-

If you are willing to kill two birds in one stone, this is probably one of the best ways. Suppose, you are already in the process of writing a blog for your business and you want people to know about it. Then, along with the email for sale, you can also engage people by sending interesting blog contents and its links.

For example:- Many of the famous bloggers often come up with interesting topics like ‘interior decoration’ ‘hacks to clean your drawing room in 10 minutes’ etc. It should be interesting enough and also it has to be connected with the real estate industry. So, you can make the reader read your content and also visit your website.

4) Deals and Steals Mode:-

This type of email marketing is not directly for the customers. Rather, it can be said that it is a form of business to a business deal. Suppose, being the best real estate marketer, you know the furniture shop in the market, at that time, you can make a deal with them by providing interesting and lucrative discounts. You can send the same list of the furniture shops to the customers who have just bought a new flat. This can also be termed as the best deal to steal from both B2B and B2C.

5) Event Calendar Email:-

This type of email marketing contents can be also termed as the boosting sale method. These write-ups need a proper creative language which can also resemble the business intention. This can also be compared with Press Release where launching of an event is informed via email marketing. That is why; this can be regarded as the best newsletter idea for reaching a lot of audiences.

For example:- If any new real estate deal has been done by your company and it is indeed a big event, you can directly inform that to the customers in an event calendar email. You can use highlights to attract the customers more.

So, you can use these top most ideas to enhance sales through email marketing. This can help you to boost open rates automatically.


Author Bio: –

Shirley Brown is one of the ex professors of Oxford University and is associated with Australian Assignment help service in MyAssignmenthelp. She has done her post graduation from the University of Cambridge. She is also an enthusiastic blogger.

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