Why do we find stories so intriguing? What makes some stories better than the rest? And how do digital marketing agencies use the power of narratives to build relationships with customers?

Before the option of skipping annoying promotional ads on YouTube, there was a time where people looked forward to seeing and hearing about new offers from their favourite brand advertisements. Companies employed different ways to be seen, heard, and earn the favour of their audiences. For how long can the written text have your attention, right? Before I dive in and enlighten you on the trends in the digital marketing industries today, let’s take a quick dip into the past and understand its humble beginning.