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6 Steps to Keep Your Business Finances in Order

Do you find managing the finances of your business to be a hard task? Healthy business finances are vital to achieving success for your business. Maintaining the financial records of your business through accounting services helps you keep track of the business finances of your business.

In this article, we present you six steps to sort your business finance. Following are the six tips to help you keep the business finances of your business finance in order.

6 Tips to Help You Keep The Business Finances in Order

1. Keep your business and personal finances separate.

It would help if you did not mix your personal and business finances. Combining both of these can end up in confusion. Here the complexity means, it will be difficult for you to track your expenses. So, to avoid this confusion, the first thing you can do is opening separate bank and credit accounts for your business. This practice will help you to track your business finances every year in an effortless manner and take your major headache.

2. Choose suitable accounting software for your business.

It would help if you chose an accounting software that makes sense for your business. There is quite several accounting software to opt for, such as Xero, Quickbooks and Fresh books. You can select any of this accounting software considering the requirements of your business. Selecting online bookkeeping servicescan help you to track real-time insights anytime and anywhere. So, it would help if you chose an online accounting software wisely that would be suitable for your business.

3. Track Your Income

You need to know how much income your business is generating. You can track the income of your business daily, weekly, or even monthly. Take the use of a spreadsheet to keep records of your business’ revenue. You can also take the help of accounting software to keep track of your business income. Tracking your business’ income helps you to monitor things better.

4. Track and audit your Expenses.

If you are tracking your business’ income, then it is also essential to monitor the expenses of your business. Entrepreneurs have fees that must be paid to keep the business going. You can reduce some of your business expenses on the taxes, and this will decrease your taxable income. As a result, your business will generate a high income. You can track your expenses by the way you track your income. This will permit you to audit your expenses on regular basis.

5. Create a budget for your business

Creating a budget should be included in part of staying organised and planning ahead for your business. This step is essential for your business, and it shouldn’t be neglected. A budget is usually a framework that helps you to take a proper decision regarding the expenses and marketing of your business. Make a budget that is perfect for your business’ needs and don’t forget to make changes to it whenever required.

6. Find a trusted local credit union

Credit unions are often not so valuable for small businesses because they are often willing to provide loans at competitive rates. So, you have to find the best credit union in your locality that suits your business’ needs. This partnership with the local credit union can prove to be immensely beneficial for your business. Some advantages of credit unions are low transaction fees, low account service charges, flexible and customised services. Credit unions also keep income and profits within the community.

The harsh reality today is that many business owners do not keep track of their business finances. However, it is essential to track your business finances to minimise your expenses and maximise your income and profits.

What is NAP and Why local citation is a Major Ranking Factor in SEO

Ranking your website locally, quality and quantity of citations affect majorly and NAP across your citations. It is for a business who wish to rank well in the local organic results. What businesses have to do with their NAP to boost local ranking? Nowadays some SEO experts add “W” after NAP to make NAP+W or NAPW where W stands for website.

According to Google:

“Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches.”

What is NAP?

NAP stands for Name, Address, and Phone Number. It’s a major factor in SEO were search engine always look for local intent searches.
Citations are a key ranking factor in SEO. People often look at NAP data around the web known as the citation. Citation data come up when people search for and shows around at local directory sites.
Top ranking factors are related to citations quality, quantity, and consistency.

Why Citations Are a Major Ranking Factor in SEO?

To get locally ranked or show up your business data when people search for, Google uses some ranking factors to determine your ranking at local search.

You must be thinking how you can rank in local search results, a search engine bot scans the web for local citation NAP data like business name, address, phone number, regardless of whether you have a website or not.

In addition to that, citations give search engine an accurate data about your business with a contact information. Citations give your business a real identity, which will improve your rankings on search engine results pages (SERPs).

There are two types of citation

1. Structured Citations
2. Unstructured Citations

If these above things are inconsistent they can become a negative ranking factor so start working on for consistent citation building to rank locally.

10 Content Ideas To Keep Your Brand Engaging On Instagram

If you are like most brands, you are using Instagram to:

  • Increase brand awareness
  • Widen your fanbase
  • Drive sales

Instagram can be the perfect social media platform to achieve results for all three of these goals – so long as you are keeping people engaged.

While posts can (and should!) be used to tell your followers, and anyone discovering you, about your new products or services, this cannot be the only content you are pushing out. Now more than ever, successful social media marketing is about growing customers by flaunting your brand personality, making people laugh, telling them interesting stories and giving them valuable information or advice. Your Instagram posts and stories need to open up a dialogue with your audience, encourage interaction and generate engagement.

10 Content Ideas To Keep Your Brand Engaging On Instagram

Here’s 10 different ways you can mix up your content and keep your audience listening to you.

1. HOST COMPETITIONS

Instagram contests are the perfect way to showcase a product, service or partnership while being generous and creating engagement – who doesn’t want to win something with the click of a button? This requires a bit of planning to establish the rules, the prize and how you are going to send it to the winner. Set yourself a goal and choose the right method – “tag a friend to enter”, for example, is more likely to get you new followers than “like to enter”. Remember to use a hashtag to make it easy to share and pick up momentum.

2. SHOW BEHIND-THE-SCENES CONTENT

This could be a sneak peek of a new product in-the-making, the preparation of an event you are participating in, or that time the Finance Controller bought everyone in the office free donuts. People love to see glimpses of the reality behind a brand, not just the choreographed display that you put on. As well as piquing the interest of your audience, you will be increasing brand loyalty by making your followers feel trusted with exclusive access to scenes.

3. POST USER-GENERATED CONTENT

UGC gives your brand authenticity with a less traditional form of advertising that puts your customers first. It’s a digital word-of-mouth that benefits both parties, and it’s free! If you already have a big following on Instagram, search posts you’ve been tagged in, hashtags associated with your brand and locations (if you have a physical store or restaurant) and browse for the best snaps. If this isn’t the case, a sure way to create a steady stream of user-generated content is via competitions – best photo of the week gets a freebie. However, don’t be afraid to also reach out to customers and offer them something in exchange for taking quality photos. Always give credit and remember to ask permission – they will probably be delighted about the shout-out, but it’s better to give them a choice.

4. CREATE POLLS

Fans love sharing their opinions, and will love you for giving them an opportunity to do so. The poll feature in Instagram Stories allows you to post a classic poll, with two customisable answer options, or an emoji slider for your audience to tell you how much they feel about something, like how spicy they like their food or how much they love your new t-shirt design. Your followers feel listened to and involved in your decision-making, and you get free market research as well as high engagement rates. Win-win.

5. BE A PART OF THE TREND

Keep an eye on hashtags trending around an event (#WorldCup), holiday (#Halloween) or social media trend (#MondayMotivation) and post something that relates. Some of these can be planned in advance – maybe you do a Throwback Thursday post every week, and everyone knows when Christmas is – but it is especially engaging to do this in the moment. When the world woke up to everyone discussing whether a photo of a dress is white and gold or blue and black, brands became the stars of the show. Find a fun way to get noticed by joining in the latest craze.

Instagram

6. POST TUTORIALS

Many people use Instagram to be informed and learn new things, and a recent report shows that videos receive 38% more engagement on the platform than images. Whatever the expertise of your brand – fashion tips, delicious recipes, how to overcome the fear of public speaking – sharing your wisdom with a tutorial video provides your audience with valuable content while showing off what you can do.

7. SHARE EXCLUSIVE NEWS

Letting your followers be the first to know about something exciting makes following your brand worth it! It could be a new product, a deal coming soon or an upcoming event – your fans will feel special, and will relish clicking share so that they can be the bearer of great news to their audience. This is an easy way to get promoted organically and drive new people to your profile to check you out.

8. PROMOTE OTHERS

Your brand is part of a community, and helping others will also help yourself. Giving a shout-out to another brand that you like will tap into their following while showing yours that you have their best interest at heart, not just your own. You can do this by reposting another brand’s content, but even better if you can make an original post and tag them. They might end up reposting, or even returning the favor. Aim for small brands who will appreciate it more and make a bigger fuss.

9. GIVE OUT SECRET PASSWORDS

Rewarding your fans for their loyalty is a sure way to keep them invested in your brand and encourage them to become brand ambassadors. What more seductive way to do so than by giving them a code word for a deal or product? You could be just like everyone else and give them “40% off” burgers, or you could tell them to say “iloveburgers” when the bill comes to get the discount. Secret passwords spread like wildfire, which is great for brand awareness, but it’s a good idea to set a limit or specific time frame to stop it from spiralling out of control.

10. TELL LONG TALES

Instagram blog sensations such as “Humans of New York” have shown us that short tag-line captions are not the only written content that works on the platform. People spend hours on the platform, and have time to read a good story if it grabs their attention. Try posting a detailed comment about a product or give people a brand anecdote, keeping the first line as something that stands out and makes your audience want to read more. And make sure it’s written well, of course!

Importance of Public Relations In SEO

Importance of Public Relations In SEO

Most people are aware that the success of an SEO campaign depends on a number of factors. It needs to be worked upon as a part of a greater marketing approach. There are many channels which have an impact on your success in search. This can be email marketing, social media, or traditional advertising and promotion. However, PR has a greater impact on your SEO campaign than all the other channels combined. Here are some ways in which public relations can help you achieve the main aims of your SEO campaign.

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Lots of Scopes for IoT In Banking Sectors

Lots of Scopes for IoT In Banking Sectors

The Internet of Things (IoT) has lots of scopes in banking and financial industries and IoT is a hot subject nowadays in both house and office spaces. The exact model of IoT has strongly influenced in our day-to-day and working mode. However, this is a process of a massive system of linked several things and people, as it assembles and shares data. Yet, the IoT leads to a great impact in various financial industries such as Banking & Financial Services sector. Now we will talk about plenty of scopes of the internet of things (IoT) in the finance sector.

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Top 7 Social Media Tips for 2019 You Need to Follow to Make an Impact

With the rise of social media, the paradigm of internet marketing has taken a huge shift. Nowadays, social media plays a key factor in making a brand out of nowhere. With the right social media strategies, you make an impact on your specific niche. Also, as most of the young generation rely heavily on social media, it is easier to influence them. In order to help you in your social media marketing campaign, here are 7 social media tips for 2019 you need to follow to make an impact.

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