As we are approaching 2020, every graphic designer has one question in mind. What will be in trend in the world of graphic design in the year 2020?
Graphic design is an integral part of branding as it helps in building the brand identity and inform the audience about the brand. Moreover, with the power of social media growing rapidly, designers need to create something new and eye-catching every day. It is essential to remain updated and understand the changing trends to keep their work going in the right direction.
There are already speculations around the designing world of how the year 2020 would be? Every graphic designer is curious to know what the next big trend is in the world of design and development. Let us look at some ground-breaking graphic design trends upcoming in 2020.
Less is more! It has always been one of the favourite approaches of the designers. But 2020 is going to witness designs where the use of elements is kept to the minimum. In 2020, from print to the website, minimalism will be observed throughout the industry. Social media designs are using the minimalist approach for quite some time now. Some brands have already executed this minimalistic approach in their ads really well. For instance, see the Airbnb social post given below. It has made smart use of a minimalistic colour palette.
The designing world today is filled with 3D work. And this 3D tradition will see a big leap in the year 2020. Animated 3D videos that will be seen is advertisements and social media promotions. Companies will be spending big time on branded animations. GIFs continues to remain the favourite. Businesses who are looking forward to selling their stuff through AR and VR experience with 3d effect, it would create a long-lasting impression on the customer and convincing enough to buy it.
Use of Metallic
The branding world is going to see a lot more use of metallic shades and metals used as a material for branding purposes. Gold, silver, copper hues have already be used in the packaging of many products. But 2020 will witness the metallic effect not only in packaging but also other branding materials as well. The famous logo of Lindt, which has been gold, has always been significant. They use the gold colour in packaging as well.
Go vibrant this 2020. The colour palette will have darker shades, and the use of bright colours will catch the attention of the audiences faster. However, black will remain the favourite of designers. FMCG companies especially are using fun and vibrant colours on their websites. Also, the use of gender-neutral colours will play a significant role in social media around the world. Brands will go for bold colours, but the colours must align with their brand tone and voice. Look at the bold use of colours on the website of the brand Lays chips. It has used the colour palette in sync with the brand.
Abstract art is the new concrete form of art that is eye-catching for the audiences. The use of bold colours to create dreamy illustrations is an excellent way to attract the audience. In the branding sphere, the use of abstract art has been seen a lot. It will continue in the coming year too. The website design of Spotify is quite abstract with a minimalistic approach.
Open compositions in abstract art increase the viewer’s curiosity. The year 2020 will see a boom in such forms.
Line art is a simple but effective way of describing concepts. It will be one of the most significant graphic designing trends in the coming year. Line art goes well with muted colours. Use of line illustrations with animation is growing day by day and used by designers globally. Bold brushstrokes coloured freestyle art or asymmetrical art; designers are using eclectic designs to break the monotony. This is going to pop up everywhere in the year 2020. Below is an example of a website design that has colourfully used freestyle illustrations.
2020 will be a year of the magic of gradient. From simple graphics to intricate illustrations, designers are looking forward to using gradients in ways that have never been used before. Dual-tone gradients will be in play that would add depth and realism to the object in focus. However, multi-tone gradients have been used in the past and are still used on website designs. Instagram changed its logo using gradient colours.
Gradients create an eye-catching effect and will be used in illustrations, backgrounds as well as typography in the year 2020.
Designers will be all experimenting with the typography in the year 2020. From isometric to animated, colourful typography is on the top list of the designers. Many designers use colourful typography to create fascinating posters.
This Panasonic ad has used typography beautifully. The essence of the Asian culture is well explained through the design along with the typography. Each letter has been designed carefully and speaks aloud. 3D typography is easy to create today as any font can be rendered in 3D. The use of bold fonts will be seen all over social media graphics. Moreover, handwritten fonts will be in trend on posters and social media.
Graphic designing is today the pulse of marketing. The design should not only be visually appealing but also convey the message clearly.2020 will see some revolutionary designs as the world scenario has changed, as artists have become more vocal in their designs and express through bold colours. Brands in terms of designing will go for the minimal approach. 2020 will be a year full of the trends we have discussed above. Some of the trends will reign, and some will dissolve with the lapse of time. As a designer, be prepared to change and adapt. And the go on with the mantra- Keep it Simple!
Pallavi Shroff is a senior copywriter at Wolftain, a creative advertising agency located in India. With 6 years of experience in the content field, she has worked for various industries. She is a content strategist and a keen researcher. She loves to travel and is a foodie.