The 2 Step Funnel For Building Your Online Business

There’s never been a better time than now to start building your online business.

Just think about it for a second:

  • You’ve got the world at your fingertips (in terms of information).
  • There’s plenty of gurus, experts, mentors, and coaches to help you out.
  • And software has allowed you to get up and running almost quicker than ever.

So if you’re looking to build your online business without wasting a ton of time then be sure to keep reading on.

2 Step Sales Funnels

First and foremost, a sales funnel is simply a process that someone takes in order to generate a:

  • Lead…
  • Or sale when it comes to a product, offer, or service.

Forbes Explains What A Sales Funnel Is Here.

Think of it as one of the best ways to get your targeted audience from point A to B.

In this post, I’m going to be showing you how to exclusively focus on creating the a simple 2 step funnel which includes the lead capture page and then the thank you page.

After that, you would then need to direct your attention to other important aspects such as:

  • Getting traffic…
  • And following up through email autoresponders

I’ll save those for another post though 🙂
Let’s jump right on into the first step.

Lead Capture Page

A lead capture page has one goal:

  • Generate leads (by capturing your traffic’s email).

Not only is the goal simple, but what you say on your lead capture page is pretty simple too.

Here are a few key elements when it comes to creating a higher converting landing page.


From all of the testing I’ve done in the years, simple has always seemed to work the best.

Here’s what I mean by simple.

  • Everything centered, easy to read, and above the fold.
  • Clean white background (no pictures or videos in the background).

What I mean by above the fold is that the person shouldn’t have to scroll down in order to enter their email or read what’s on the page.

Aside from simplicity?

Here is one of the most powerful aspects of your lead capture page.

Benefit Inducing Headline

This is going to speak directly to your targeted audience.

Keep in mind that the benefit is going to be some type of lead magnet that your traffic gets in order for giving you their email.

Examples of lead magnets include:

  • Case study.
  • PDF cheat sheet.
  • Simple YouTube video.
  • Done for your templates.
  • A full video training course.

And anything else that you can think of.

Just make sure that whatever it is that you have that your audience would body check their grandma in order to get their hands on it 😛

So after your visitors enter their email address?

They immediately get sent an email followup and then get taken to the next page.

The Profit Maximizer

This is also commonly known as the thank you page, but serves many helpful purposes:

  • Congratulate them for opting in.
  • Let them know their free offer was sent to their email.
  • Quickly explain who you are and what to expect from you.
  • Talk a little about a recommended offer, training, or software that they should check out.

The cool thing about what I just mentioned above is that you can explain all of those things in a quick 1-2 minute video.

But not only that, being on video allows you to instantly build more trust since they realize you are a real person.

Here is the order of operations when it comes to your thank you page:

  • Congratulations on top (so they know they made a great decision).
  • Your video underneath which explains everything in the bullet points above.
  • Last but not least would be a button that they click on for a recommended offer.

The last part is how you can start making some money (or earning commissions if you’re an affiliate marketing).

Just make sure that whatever you offer is closely related to what they opted in for.

  • So if they wanted SEO training? Recommend an SEO tool.
  • If they opted in for an affiliate marketing cheat sheet? Recommend a super affiliate training.

You get the idea, right?
So let’s wrap up this post now.


These are really the only 2 steps you need when it comes to the sales funnel aspect itself (in the beginning).

  • Lead capture page
  • Thank you page

It doesn’t matter how you create them, whether it be through WordPress or any of the top sales funnel creators.

You can always add on more as you go.

But I hope I helped you out when it comes to getting up and running as quickly as possible.

I always recommend getting something going sooner rather than later because you can always make changes as you go.

Plus money is attracted to speed, and who doesn’t want more of that for their online business?